In addition to the swag, Snapchat is also this week debuting Bitmoji Stories, a service that will let a Snapchatter’s Bitmoji star in short-form digital comic strips. “Snap could also use the revenue given it lost $325 million last quarter and might have to take outside investment or be acquired as it may not break even before running out of cash.” “The new merch could help Snap show off its name and brand, reminding people to use the app since they can’t get the true Bitmoji anywhere else,” wrote Josh Constine of Tech Crunch. Some technology journalists think the merch move might prove a boon for struggling Snapchat.

Products that can be personalized include $16 T-Shirts, $22 tri-blend T-Shirts, $27 sweatshirts, $2 stickers, $15 coffee mugs and more, such as phone cases, towels, pillows and notebooks. Set to open Thursday in the US on iOS only, users will be able to personalize various products with their Bitmoji, a friend’s Bitmoji, their Bitmoji and a friend’s playing together, or any two of their friends. Snapchat announced Tuesday that it will begin selling Bitmoji branded merchandise from its Snap Store. But now, the multimedia messaging app is turning to promotional products as part of a broader strategy to reverse the troubling trend. Of late, Snapchat has been bleeding users and posting quarterly losses.

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